Industries / Marketing

Quality Assurance In Marketing

Luxe Quality is your reliable partner in the field of marketing, aimed at achieving effective promotion strategies.

How is Luxe Quality doing with that?

Learn about Luxe Quality's software testing and quality control activities for marketing projects. Here are some key metrics:

10 000+ hours

Total number of working hours

6 projects

Successfully completed

2.3 years

Average project duration

Boost Your Success With Quality Assurance Services

How software testing of marketing project will enhance it quality:

The product's quality directly affects the company's reputation and brand. If the product meets customer requirements, it can lead to positive reviews and gain trust.

QA services for marketing can help identify the effectiveness of various features, which will help the marketing company focus all its efforts on developing the most valuable functions.

Software testing services for marketing apps help companies increase their market competitiveness.

Our cases

Blue Receipt

Marketing

Country: USA

Platforms: Web, Mobile

Implementation time: May 2021 - Feb 2022

About project: BlueReceipt is an IT company specializing in SMS marketing automation for E-Commerce brands.

Technologies: JavaScript, WebdriverIO, Postman, Burp Suite, GitHub Actions, Allure Reporter, OpenAPI, CircleCI, AWS S3, GTM and Qase.

Result: 150 tests were automated, and the duration of each test was reduced to only 2 minutes, significantly increasing the speed and efficiency of testing for the client.

Adtron.io

Marketing

Country: Germany

Platforms: Web

Implementation time: Nov 2021 – Jan 2022

About project: Adtron.io offers digital advertising optimization. For them, Luxe Quality provided a QA specialized in automated testing of marketing applications to support new features and identify issues.

Services:

Manual, Functional, Automation, Usability, Performance testing;
Automation testing: JS + TestimIO

Technologies: JavaScript with TestimIO.

Result: During active cooperation 648 + test cases, including almost 2592 + tests.

Media marketplace

Marketing

Marketplace

Country: Singapore

Platforms: Web

Implementation time: Aug 2021 - present

About project: It is one of the world's leading Microstock marketplaces for digital advertising video makers worldwide.

Services:

Manual Functional, Usability, Accessibility and Regression testing;
Automated E2E and API testing.

Result: 2000 E2E automation tests + 1700 E2E API tests, test coverage increased to almost 90%.

Features of the field of marketing

Testing in the marketing field, there are unique traits that need careful attention and a specific approach. Let's examine a couple of these.

Different Platforms

Marketing often uses different platforms to post ads and different content. For example, PCs, laptops, tablets, smartwatches, and phones of different models.

Fast and convenient user flow is essential for marketing. The company cannot afford to lose a client due to unclear functionality or bugs in the system. Therefore, LQ will ensure the product will work as expected on each platform so the client can quickly get what he needs.

Data Analysis & A/B Testing

Data analysis and A/B testing are essential steps for marketing products. They help determine the effectiveness of advertising campaigns and make appropriate adjustments to achieve better results.

We will help you include checking the correctness of the experimental setup, data collection, and analysis of the results.

Specific Tools

Various tools are used in the field of marketing, such as mailing systems, CRM systems, content management systems, etc.

Each tool has its features of operation and integration into the system. Testing the interaction of parts, API, using randomized data, etc., is essential.

Based on the company's diverse experience, we managed to choose the most suitable approaches and tools, find the necessary libraries, and determine the frequency of test updates for maximum testing quality.

Services

QA & QC Engineering

Manual testing

Automated testing

Mobile App testing

Web app testing

UI/UX testing

Security testing

API testing

Workflow

Work on any project, especially in digital marketing with software testing, begins with defining the scope of the required work and a list of actions. We have prepared a general description of the steps when working on a project in this field.

Why choose Luxe Quality

Finding the right partner for QA services for marketing is a critical step in ensuring its success.

Free trial

We offer a trial 40 hours. Evaluate our services and see how we work.

Quick start

We can start working on your project within 24-72 hours from the moment of signing the contract.

User-centric expertise

We have specialists who have worked in this industry and understand user expectations and features properly.

Hire one - get a full team

By hiring one of our specialists, you get many years of experience in various industries and technologies from our entire community.

Top-notch technologies

Using modern technologies, we can automate the most challenging scenarios and find unexpected bugs.

Own training center

Our engineers have up-to-date technologies and can find an approach to any project.

Client’s feedback

"Vlad is a great QA Engineer and definitely an enrichment to every team. He wasn't afraid to learn new tools and made good results all the way. Thank you hope to work with u again soon."

Ahmed Zarrouki

Email
info@luxequality.com
Office
Poland, 61-623 Poznan, ul. Wilczak, 12

Connect with us

Our friendly team would love to hear from you.

Frequently Asked Questions

What is Marketing Software?

Marketing software is designed to help businesses and marketers effectively manage their marketing strategies. Using it, you can simplify many different processes, such as creating and managing advertising campaigns, analyzing data, and, most importantly, interacting with customers.

Why is the QA process needed for Marketing projects?

A fast and convenient user flow is essential for marketing. The company cannot afford to lose a client due to unclear functionality or bugs in the system. Therefore, testers ensure that the product will work properly on every platform, so the customer can quickly get what they need. Testers also work to verify requirements and adjust development processes to increase efficiency, speed, and cost savings.

How do I start Software Testing in Marketing?

We suggest choosing a company to hire a testing specialist. The first steps will be determining the testing goals, choosing the object for its implementation, and prioritizing the types of tests. After that, create test scenarios and set their frequency.

What Test results can be expected?

Results include identified bugs, suggestions for improvements to the user experience, feedback on functionality, and a positive impact on the success of the marketing project.

What risks may arise from poor Testing of Marketing projects?

Inadequate testing of marketing projects can negatively affect the user experience, causing errors and flaws to be discovered after launch. This, in turn, can lead to a loss of customer confidence, a decrease in loyalty, and a negative impact on the company's financial condition due to possible losses and lost opportunities. Since even minor defects can affect the quality of the product, it can affect the bottom line, requiring additional time and resources to fix the many problems after the release.