Within the confines of this article, we shall divulge the secrets of how to design landing pages from scratch. Let's go from setting goals to making a layout, choosing visuals and text, and, ultimately, thoroughly examining your creation.

Read how to design a landing page from scratch with our step-by-step guide. What does a landing page consist of?

How To Design A Landing Page From Scratch

What are a landing page and resources to create?

How should a landing page be created and what resources should be available?

Branding: The logo of your company/product.

Headline: This is the first thing that visitors see on the landing page. It should be attention-grabbing and communicate what the page is about.

Subheadline: This provides additional information about the offered product or service and further entices visitors to take action.

Call to action (known as CTA): Obvious buttons or links (e.g. “Get a demo”, “Try it now!”) that encourage visitors to take a specific action, such as making a purchase, leaving their contact details, subscribing to the newsletter, etc.

Hero image or video: Placed on the first screen of the page, an attractive image or video related to your product/service, is used to attract the attention of visitors.

Advantages/features: A block with information about the advantages, capabilities, and features of your product/service, which convinces visitors of its value.

Social proof: A block that can include previous customer reviews, ratings, testimonials, and the rating of your product/service on popular platforms, and case studies, which will show visitors the value of the product/service and increase the trust in potential customers.


Design complexity: A simple target page with minimal design and configuration is created in a few hours. A more complex target page with individual design can take several weeks.

Setting level: Already created templates or themes can be used to create a target page quickly and economically. Individual designs require more time and effort. It takes into account business objectives and the target audience and produces a framework or rough sketch that is refined based on customer feedback.

Experience level of the designer: A more experienced designer can work efficiently and effectively

How much does it cost to design a landing page?

A step-by-step guide to creating a landing page design for a QA outsourcing company.

4. Create a compelling headline and subheadline

8. Adapt the landing page for all devices

One tool for effective and efficient testing is the development of a software test strategy. In this article, we will consider the benefits of a software testing strategy and a detailed guide to its creation and implementation in a project.

This article discusses how to create a software testing strategy and how critical it is in a project.

Consistent creation of a software testing strategy

Developing a comprehensive software test strategy document.

What is the scope of work on the project?

What testing will be the main (manual / automated)?

Is it desirable to use automated testing?

Will the tester have access to the code and its explanation?

What types of testing should be mandatory?

Do you want automated code to be tested for testing?

How to Create a Test Strategy step by step?

This article discusses how product managers can use their expertise to leverage artificial intelligence and incorporate it into their projects to improve productivity.

Using Product Management Expertise to Implement AI in Your Projects

Can Product Manager AI replace Product Managers?

Revolutionary AI Chatbot Powered by Machine Learning

What Can Artificial Intelligence Do for Managers?

Critical Aspects of Replacing a Product Manager with a Machine Learning Product Manager and Why It Is Not Possible

Machine Learning Product Management Instruments

AI in Management Software: these tools help automate tasks, predict risks, and monitor project progress. Examples of AI-powered project management software are Asana, Trello, and Monday.com.

Chatbots: can help project managers solve administrative issues, remind them of deadlines and tasks, and help with API integration companies. Examples of AI-powered chatbots are Tars, BotStar, and Landbot.

Natural Language Processing (NLP): Project managers can benefit from NLP by using it to analyze text data, including project reports, customer reviews, and comments on social media. Project managers can use NLP to find patterns, attitudes, and insights to help them make decisions. Examples of NLP tools are Google Cloud Natural Language API, IBM Watson NLP, and SpaCy.

Predictive analytics: Project managers can foresee project results, spot potential dangers, and allocate resources more efficiently with the aid of predictive analytics. Examples of predictive analytics tools are Microsoft Azure Machine Learning, Google Cloud AI Platform, and Amazon SageMaker.

Intelligent scheduling: Project managers can manage resources, optimize scheduling, and resolve problems with the use of AI-powered scheduling software. Examples of intelligent scheduling tools are X.ai, Calendly, and Acuity Scheduling. Microsoft AI can also be attributed to this type, in their Microsoft Teams application there is an artificial intelligence function that will document the entire conversation, this function will save you time and help with set tasks.

Great Example of Implementation Management AI

How to Use Your Product Management Experience to Ride the AI Wave

Documentation is typically not an easy task, but it is always crucial. In this article, we will explore the meaning of a test plan, its necessary components, and how it differs from a test strategy.

This article gives you all the basics you need to know about planning software tests and testing strategies for your projects.

How to Write a Test Plan for Software Testing?

What are Test Plan and Test Strategy for Software Testing

What is Test Plan, Test Strategy, and What Are Their Differences

Choosing and Creating a Test Strategy in Software Testing

The Best Way to Draft a Test Plan Document

What is a Test Plan and How to Write a Test Plan for Software Testing?

Do you strive for a quality product? Is your aim to put a functional and user-friendly product on the market? We believe your answer is YES. How can you stand out in an ever-growing competition for customer demands? The answer is simple – hire a QA tester.

Read our guide on how to hire a QA tester.✅ Our instructions will walk you through everything you need about the role.

How to hire a QA tester: the ultimate guide

Connection and connectivity. Mobile applications can win the game if they can perform online and offline. When the data is off, users still should be able to access the app. 

User interactions. Users start to interact with mobile apps at the earliest stage - installation. Smoke test is an integral part of successful mobile apps. Moreover, devices can be operated by voice, taps, swipes, and other commands. In short, the list is long. So, device-specific tests are a must. 

Platform independence. When it comes to mobile there are mobile web applications and native mobile applications. The latter is to run on devices on their own. Since there are two most popular operating systems - Android and iOS - different tools will be used (WebdriverIO, Appium, BrowserStack).

Question 1. How do you approach work on a new project? 

Question 2. How do you determine how much testing is needed?

Question 3. How do you set the criteria for QA testing?

Teamwork and communication. A QA tester will inevitably work with other teams and people. QA testers need to be empathetic to the needs of the users and teammates.

Be proactive. An essential pillar of QA testing is the usability metric. Employ QAs who can provide information about users’ needs and desires. A devoted QA knows how to persuade developers to improve the product for an immaculate user experience. 

Critic thinking. Hire a QA software tester who looks at the issues from different angles. Those who think about the users can introduce relevant changes without disrupting the product.

How To Hire a QA Tester: The Ultimate Guide

Verification in automation testing is important. We can check by comparing the expected and actual results in the form of text, links, pictures, screenshots, values, messages, and pop-ups. We will analyze the most used and simple verification methods for JavaScript frameworks in this article.

Learn why verification in automated testing is important, what benefits it can bring to your work, as well as the prospects for implementation. ✅

Verification in Automation Testing

What is verification in software testing?

Why do we use verification in automation testing?

Verifications in automation testing

The test plan should be like a blueprint of your project and serve as an example for the test team. But let's move from words to creating test plan and consider step-by-step what needs to be done and what steps to take to plan software testing.

In the article, you will find convenient instructions for software test planning as well as sample questions.

Creating test plan in software testing: step-by-step instructions.

What objectives exist for the testing process?

What outcomes from the tests are you anticipating?

What parts of the project should be tested?

What are the different scenarios that need to be tested?

What product requirements need to be checked?

What testing approach will be implemented?

What testing technique will be supposed to apply?

What are the testing tools that will be used?

What is the testing environment required for the testing process?

What are the testing tools required for the testing process?

What is the timeline for the testing process?

What milestones need to be achieved during the testing process?

What is the estimated time required for each milestone?

What will be produced as testing deliverables?

What format are the deliverables from the testing?

What does the testing deliverables' content consist of?

What potential risks could affect the testing process?

What risk prevention methods do you need to apply?

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