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Sep 05, 2024 5 min read

Streamlining Performance and Personalization: Enhancing the Digital Shopping Experience for Interlink

E-Commerce

Platforms:

Web, Mobile

Country:

United Kingdom

Implementation time:

Sept 2022 - Nov 2023
CoverInterlink

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about company 

Interlink is a company that provides various services to improve the digital shopping experience and streamline online business operations. Their solutions are designed to enhance website performance and user experience and implement advanced tools to drive efficiency and business growth. 

 

before 

Before our specialist was introduced, developers periodically unit-tested the system. The project struggled with performance issues, unreliable integration with third-party services, and inconsistencies in complex user workflows and localized content. 

challenges and solutions 

The client requested manual testing of the main functionality. We provided a multi-skilled specialist who performed manual testing and implemented and configured the automation process. During the project, our QA specialist faced several challenges directly linked to its distinctive features and is excited to have the opportunity to share this valuable experience with you:

Challenges 

Solutions 

The project struggled to maintain performance and stability with a sharp increase in users 

Implemented load testing scenarios within manual testing to simulate peak traffic conditions, identifying and addressing potential performance issues before they affect real users 

The project required an effectively implemented automation of complex user workflows 

Developed comprehensive test cases that cover complex user journeys, ensuring all pathways through the platform function smoothly and intuitively

The platform often faced problems integrating external services, such as payment gateways and analytics tools 

Conducted detailed integration testing to ensure seamless communication and data exchange between the platform and third-party services like payment gateways and analytics tools 

There was a need to ensure accurate and consistent display of content across languages and regions 

Included localization testing in the manual testing process to verify accurate content display and functionality across different languages and regions 

There was a need to address issues of delays and inaccuracies in real-time data synchronization 

Tested real-time data synchronization features to ensure that information was updated promptly and accurately across all parts of the platform 

technologies, tools, and approaches 

In this project, such technologies were used: 

  • Jira is responsible for bug tracking and project management, ensuring efficient issue tracking and resolution. 
  • Postman for API testing, ensuring reliable and robust backend services. 
  • Playwright & JavaScript were chosen for automated testing, ensuring interface consistency across web platforms. 
  • Appium for comprehensive mobile application testing, ensuring functionality and performance across different mobile devices. 
  • JMeter for performance and load testing, simulating peak traffic conditions to identify and address performance issues. 
  • OWASP ZAP is used to identify vulnerabilities and ensure data security compliance. 

features of the project 

A unique feature implemented in this project was dynamic personalization testing. This involved simulating various user profiles and behaviors to ensure that personalized content and recommendations were accurately and effectively delivered. By creating advanced test scenarios, our team was able to verify that each user received a tailored experience, significantly enhancing engagement and satisfaction. This approach ensured that the platform could dynamically adjust its offerings based on real-time data, providing a more personalized and engaging user experience. 

results

The focused improvements in QA processes led to significant platform enhancements: 

  • 500+ manual tests were created to increase code coverage by tests. 
  • 300+ test cases were automated to reduce the time for regression testing. 
  • 150 bug reports were generated to reduce the number of bugs detected in production. 
  • 50% decrease in user-reported issues, thanks to the new real-time tracking system.  
  • Enhanced security and compliance with data protection regulations, confirmed by rigorous security testing and vulnerability assessments. 
Services provided
  • Manual testing
  • Smoke testing
  • Regression testing
  • Functional testing
  • Automation testing
  • Security testing
  • Performance testing
  • Integration testing
QA Technologies used
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